Keeping in mind the axiom that there's no such thing as bad publicity, we should not be picky about small inaccuracies that plague this article from start to finish. However, because we are anal retentive (should that be hyphenated?), we cannot help but try to set the record straight for the small number of people who give a tinker's damn. Here we go:

1. It's a cute way to introduce the subject, but we never worked in high-tech or biotechnology, unless you count teaching English on-site to people who worked at technology companies. Our employer was indeed in the medical supplies field, but as far as we know did not suffer directly from the dot.com burst.

2. Our son was born a full seven months before we decided to leave the firm, and that decision preceded the actual termination of our duties by several more months. While spending time with our son was the publicly stated reason for quitting, those of us who are familiar with the situation know that it was a pretext reserved for the ears of Management.

3. It may be amusing on paper, but when one is trying to attract customers, one does not put "changing diapers" in the same paragraph, let alone the same sentence, as one's culinary activities. Besides, the development of the business was based more on years of Shabbat preparations than on any playing around done during those few months. As those of you who have children can attest, one does not embark on experimentation in the kitchen when one must devote one's attention to a toddler.

4. The quote attributed to us is a fabrication. Not a bad one, since we most likely did say something similar in content and spirit during the i nterview. However, there are certain phrases that we have never used, and "kalat hasimcha" to refer to a Bat Mitzva is one of them.

5. We are sorry, but the chocolate flowerpots are not available for sale. They require refrigeration and wouldn't be profitable for anyone but a restaurant, as they require actual flowerpots and plastic flowers, which would substantially add to the cost if one were to use them as disposables.

6. We suppose the stated NIS 50 price for a cake is some kind of average, but we haven't figured out the mathematics behind it. No single item we sell, except perhaps for 1.389 kg of cookies, costs NIS 50. And in that case we'd round to the nearest 100 grams anyway.

7. For now, all of our products are pareve. Not dairy. It's much easier to sell Shabbat desserts that way. Just as an aside on that point, check out this fascinating NY Times article from 12 January 2003: http://www.nytimes.com/2003/01/12/nyregion/12STEL.html

8. We are open Sunday through Friday.